You’ve got a shiny new online version of your printed Law Society magazine. Maybe your magazine is entirely online - no printed version at all. Either way, you need to know how to promote your online magazine to give maximum benefit to your members and your Law Society.

Features and benefits

First of all, let’s look at the features and benefits of your online magazine.

Although it has the look and feel of a blog, we call it a “magazine” because very often EPC is providing this as a version of your printed Law Society magazine.

Example: http://www.derbyanddistrictlawsocietybulletin.com/

The features of an online magazine

• Can be read anywhere on any device, anywhere in the world.

• Content can be changed and published instantly.

• Instant member engagement through sign-up or message forms.

• Online magazine content is searchable via Google and other search engines.

• Members can easily share articles with colleagues and on social media.

The benefits of an online magazine

• Convenience, because your online magazine is available anywhere. This increases readership and promotes your Law Society.

• By accessing up-to-the-minute content, your members stay abreast of the latest news and events.

• Members can engage and comment on articles instantly, giving you instant feedback and suggestions for content.

• Members sharing content with each other and via social media means further member engagement, with the added effect of promoting your Law Society to current and potential members.

• Because your content is searchable online (Google etc.) your magazine will reach a wider audience which has the potential to attract new members and promote your Law Society

• If you have both a print and online version, you are giving you members reading options. People are turning to consuming content online rather than in print editions. Your members will appreciate that your magazine is available in this way.

1. Talk about it

Take every opportunity to talk about your online magazine. During telephone conversations, meetings, chatting with potential members and current members. With your online magazine, you are at the cutting edge of Law Society member communications.

2. Website

Feature the link to your online magazine on the home page of your website. If you have a blog attached to your website, write about the online magazine. If you do, remember to share the article on social media such as Facebook, Twitter and Linkedin.

3. Email signature

Add the URL prominently at the end of email signatures.

Say something like:

Read the [law society] [bulletin/magazine/journal] online

www.[ourlawsocietybulletin].com

4. Events

Promote the online magazine at events. Perhaps plan an event celebrating the launch of your Law Society online magazine.

5. Newsletter

Email a newsletter to your list of members and even potential members.

In the newsletter, list the titles of articles and link from them to each corresponding article in your Law Society online magazine.

If you don’t currently issue an email newsletter, contact us, and we’ll show you how.

6. Social Media

Share individual articles and content from your Law Society magazine on social channels like Facebook, LinkedIn and Twitter. If your Law Society doesn’t have any social media accounts, encourage anyone who wants to help to share articles on their social media feeds - office staff and committee members is an excellent place to start.

If your Law Society doesn’t have any social media channels, or your current channels need a spruce up, contact us, and we will help.

East Park Communications are here to help your Law Society engage with your members and to help you attract new members.

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